About Beaut®
Skincare made with purpose
Beaut® is a proudly South African skincare brand built around a simple idea: effective skincare should combine considered formulation, evidence-based ingredients and an enjoyable everyday experience.
Our products are developed to support healthier, more resilient skin – without unnecessary complication.
Born in South Africa
Beaut® began in Cape Town in 2020 as a small, community-led skincare project, shaped by a shared interest in ingredients, formulation and better-performing everyday skincare.
From those early beginnings, the brand grew into something much bigger: a distinctive South African skincare range with a loyal community and a formulation philosophy of its own.
That foundation remains an important part of who we are today.
A new chapter with Dermastore®
In 2026, Beaut® was acquired by Dermastore®, marking the beginning of an exciting new chapter for the brand.
Dermastore has worked closely with Beaut® for several years, initially as a retail and strategic partner. Bringing Beaut® into the Dermastore family creates the opportunity to build on everything customers already love about the brand, while adding the experience, infrastructure and resources needed for its next stage of growth.
Built for what comes next
Dermastore brings more than a decade of experience in evidence-led skincare, working closely with skincare professionals, international laboratories, ingredient suppliers and some of the world’s most established skincare brands.
That experience now supports the future of Beaut®.
You can expect thoughtful new formulations, continued investment in proven ingredients and technologies, and an expanding range developed with the same balance of efficacy, accessibility and personality that has defined Beaut® from the start.
The next chapter is about making a good thing even better.